1. Introduction

IE777 Demo Retail respects your privacy and is committed to handling personal data responsibly.

This Privacy Policy explains how we collect, use, store, share and protect personal data when you:

  • Visit our website.
  • Create or use an account.
  • Browse or purchase products.
  • Make a payment.
  • Use Cash on Delivery.
  • Contact customer support.
  • Request a return, replacement or refund.
  • Submit a comment or product review.
  • Upload photographs, videos or documents.
  • Subscribe to promotional communications.
  • Otherwise interact with our website or services.

This Privacy Policy applies to the website:

https://ie777shop.com

By using our website or providing personal data, you acknowledge that you have read this Privacy Policy.

Where consent is required, we will request it separately through an appropriate notice, form, checkbox, cookie banner or other clear method.

2. Who We Are

For the purposes of this Privacy Policy, the website is operated by:

Company: IE777 Demo Retail
Website: https://ie777shop.com
Business Address: Office 305, Sample Trade Centre, 24 Example Road, Connaught Place, New Delhi, Delhi 110001, India
Customer Support Email: [email protected]
Privacy Email: [email protected]
Customer Support Phone: +91 11 4000 0000
Support Hours: Monday to Saturday, 9:00 AM to 6:00 PM IST

IE777 Demo Retail determines the purposes for which personal data is processed through this website.

3. Personal Data We Collect

The personal data we collect depends on how you use the website and which services you request.

Account Information

When you create or manage an account, we may collect:

  • Full name.
  • Username.
  • Email address.
  • Mobile number.
  • Password in encrypted or hashed form.
  • Account preferences.
  • Saved addresses.
  • Account activity.
  • Login and security information.

We do not have access to your readable account password.

Order and Delivery Information

When you place an order, we may collect:

  • Customer name.
  • Billing address.
  • Delivery address.
  • State, city and PIN code.
  • Mobile number.
  • Email address.
  • Products ordered.
  • Order value.
  • Delivery instructions.
  • Courier and tracking information.
  • Order status.
  • Cancellation, return and refund history.
  • Tax or invoice information where required.

Payment Information

Depending on the payment method selected, payment processing may involve:

  • UPI.
  • Credit card.
  • Debit card.
  • Net banking.
  • Supported digital wallets.
  • Cash on Delivery.
  • Bank transfer for approved refunds.

Payments may be processed by third-party payment gateways, banks, UPI service providers or other authorised payment partners.

We may receive limited payment information, such as:

  • Payment status.
  • Transaction reference.
  • Payment method.
  • Payment date.
  • Refunded amount.
  • Last few digits of a payment card where supplied by the payment provider.

We do not ask customers to provide, and do not intentionally store:

  • UPI PINs.
  • Card PINs.
  • ATM PINs.
  • CVV numbers.
  • OTPs.
  • Internet banking passwords.
  • Complete card authentication credentials.

Never share these details with our staff, delivery agents or anyone claiming to represent IE777 Demo Retail.

Cash on Delivery Information

For Cash on Delivery orders, we may process:

  • Delivery address.
  • Mobile number.
  • Order value.
  • Delivery confirmation.
  • Collection status.
  • Failed or refused delivery information.

For a Cash on Delivery refund, we may request:

  • Account holder name.
  • Bank account number.
  • IFSC code.
  • UPI ID.
  • A cancelled cheque or another account-verification document where reasonably necessary.

Customer Support Information

When you contact us, we may collect:

  • Your name.
  • Contact information.
  • Order number.
  • Product information.
  • Details of your enquiry or complaint.
  • Copies of messages.
  • Call records or call notes where applicable.
  • Photographs, videos or documents submitted in support of your request.
  • Return, replacement, repair or refund information.

Product Reviews and Comments

Where comments or product reviews are enabled, we may collect:

  • Display name.
  • Email address.
  • Review rating.
  • Review or comment content.
  • Uploaded images or videos.
  • IP address.
  • Browser information.
  • Submission date and time.

We may use this information to display genuine reviews, prevent spam, investigate misuse and moderate content.

Your public review, display name, rating and uploaded media may be visible to other visitors. Your email address will not normally be displayed publicly.

Uploaded Images and Files

You may be able to upload photographs, videos, invoices or other documents for:

  • Product reviews.
  • Delivery complaints.
  • Warranty assistance.
  • Returns and replacements.
  • Refund requests.
  • Customer support.

Uploaded files may contain personal information. Avoid submitting unnecessary information, identity documents or photographs containing unrelated individuals.

You should also remove embedded location information, including EXIF GPS data, before uploading images where possible.

Technical and Device Information

When you visit the website, we may automatically collect:

  • IP address.
  • Browser type and version.
  • Device type.
  • Operating system.
  • Language settings.
  • Approximate location based on IP address.
  • Referring website.
  • Pages viewed.
  • Products viewed.
  • Links clicked.
  • Search terms.
  • Shopping-cart activity.
  • Login date and time.
  • Session identifiers.
  • Error and performance information.
  • Security and fraud-detection information.

Marketing Information

Where you subscribe to promotions or give the required permission, we may collect:

  • Name.
  • Email address.
  • Mobile number.
  • Marketing preferences.
  • Message interaction information.
  • Unsubscribe status.
  • Products or categories of interest.

4. How We Collect Personal Data

We may collect personal data:

  • Directly from you.
  • When you create an account.
  • When you place or modify an order.
  • When you make a payment.
  • When you contact customer support.
  • When you submit a return or refund request.
  • When you leave a review or comment.
  • When you subscribe to communications.
  • Automatically through cookies and similar technologies.
  • From payment, delivery, logistics or fraud-prevention partners.
  • From service providers supporting the website.
  • From publicly available sources where legally permitted.

5. How We Use Personal Data

We may use personal data for the following purposes.

Providing Website Services

We use information to:

  • Operate and maintain the website.
  • Display products and product information.
  • Save shopping-cart contents.
  • Manage customer accounts.
  • Remember preferences.
  • Provide personalised website functions.
  • Improve website performance.

Processing Orders

We use information to:

  • Confirm orders.
  • Verify order information.
  • Process payments.
  • Arrange packing and dispatch.
  • Deliver products.
  • Provide tracking updates.
  • Contact customers about delivery.
  • Generate invoices.
  • Manage Cash on Delivery orders.

Customer Support and After-Sales Service

We use information to:

  • Respond to enquiries.
  • Provide product assistance.
  • Handle complaints.
  • Process cancellations.
  • Review return requests.
  • Arrange replacements or repairs.
  • Process approved refunds.
  • Provide warranty-related support.
  • Investigate damaged, defective, missing or incorrect products.

Website Security and Fraud Prevention

We may use information to:

  • Secure customer accounts.
  • Detect suspicious logins.
  • Prevent payment fraud.
  • Identify fake orders.
  • Investigate product-switching or return abuse.
  • Prevent spam and malicious activity.
  • Protect customers, staff and service providers.
  • Enforce our policies and terms.

Website Improvement and Analytics

We may use information to:

  • Understand how visitors use the website.
  • Measure website traffic.
  • Identify technical problems.
  • Improve search and navigation.
  • Improve product categories and descriptions.
  • Evaluate the performance of promotions.
  • Develop new services and features.

Communications

We may use your contact information to send:

  • Order confirmations.
  • Payment updates.
  • Delivery notifications.
  • Account security alerts.
  • Return and refund updates.
  • Customer-support responses.
  • Important service announcements.
  • Policy or terms updates.

These communications are transactional or service-related and may be necessary to complete your order or manage your account.

Marketing

Where permitted and where the required consent has been obtained, we may send:

  • Promotional offers.
  • Discount information.
  • New-product announcements.
  • Category recommendations.
  • Abandoned-cart reminders.
  • Email or SMS marketing messages.

You can unsubscribe from promotional communications at any time. Unsubscribing from marketing will not prevent essential order, payment, security or customer-support messages.

Legal and Regulatory Purposes

We may process personal data to:

  • Maintain tax and accounting records.
  • Respond to lawful government requests.
  • Comply with court orders.
  • Prevent or investigate unlawful activity.
  • Establish, exercise or defend legal claims.
  • Resolve disputes.
  • Comply with applicable Indian laws and regulations.

6. Grounds for Processing

We process personal data only for lawful purposes.

Depending on the circumstances, we may process personal data:

  • With your consent.
  • To provide goods or services you have requested.
  • To process and deliver an order.
  • To respond to information voluntarily provided by you.
  • To complete payment, refund or customer-support activities.
  • To comply with legal obligations.
  • To protect against fraud, abuse or security incidents.
  • For other purposes permitted under applicable law.

Where processing depends on consent, you may withdraw that consent through the same or a similarly accessible method.

Withdrawal of consent will not affect processing already lawfully completed. It may also prevent us from continuing optional services that require the relevant data.

We may continue processing information where it remains necessary to complete an existing order, issue a refund, prevent fraud, resolve a dispute or meet a legal obligation.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the website.

Cookies are small files stored on your browser or device. They may be temporary session cookies or persistent cookies.

Essential Cookies

Essential cookies may be used to:

  • Keep products in your shopping cart.
  • Maintain checkout sessions.
  • Keep users securely logged in.
  • Remember account sessions.
  • Process orders.
  • Prevent fraud.
  • Protect website security.
  • Balance website traffic.
  • Save consent preferences.

The website may not operate correctly if essential cookies are disabled.

Preference Cookies

Preference cookies may remember:

  • Language selections.
  • Currency or regional settings.
  • Display preferences.
  • Recently viewed products.
  • Saved choices.

Analytics Cookies

Analytics cookies may help us understand:

  • Number of visitors.
  • Pages viewed.
  • Time spent on the website.
  • Traffic sources.
  • Website errors.
  • Product and category interest.
  • Website performance.

Analytics information may be aggregated or pseudonymised where appropriate.

Advertising and Marketing Cookies

Where enabled and permitted, advertising cookies may be used to:

  • Measure marketing performance.
  • Limit repeated advertisements.
  • Display relevant promotions.
  • Understand interactions with advertisements.
  • Create audience groups.

Non-essential analytics or advertising cookies may be used subject to your available consent choices.

Managing Cookies

You may manage cookies through:

  • The cookie banner or cookie settings available on the website.
  • Your browser settings.
  • Device privacy controls.
  • Third-party opt-out tools where available.

Blocking some cookies may affect website functions, shopping-cart operation, login or checkout.

8. Login and Account Cookies

When you visit a login page, we may set a temporary cookie to determine whether your browser accepts cookies.

When you log in, cookies may be used to:

  • Maintain your account session.
  • Authenticate your login.
  • Remember selected preferences.
  • Protect against unauthorised access.

If you choose a “Remember Me” option, your login session may continue for a longer period.

Logging out normally removes or disables the active login session cookie. Some security or preference cookies may remain for their stated duration.

9. Shopping Cart and Checkout Cookies

Our online store may use cookies or similar storage to:

  • Remember cart contents.
  • Calculate totals.
  • Apply coupons.
  • Save checkout progress.
  • Remember delivery selections.
  • Prevent duplicate orders.
  • Maintain payment sessions.
  • Support order completion.

Some cart information may remain temporarily after you leave the website so that your shopping session can be restored.

10. Comments, Reviews and Gravatar

When visitors leave comments or product reviews, we may collect the information entered in the form, together with IP address, browser information and submission details.

Comments and reviews may be checked through automated spam-detection or moderation services.

If the Gravatar service is enabled, an anonymised string created from your email address, sometimes called a hash, may be provided to Gravatar to determine whether you use that service.

After a review or comment is approved, a profile image connected to the applicable service may be visible publicly beside your submission.

Where Gravatar or a similar avatar service is not enabled, this processing will not occur.

11. Embedded Content and Third-Party Links

Our website may include:

  • Embedded videos.
  • Maps.
  • Product demonstrations.
  • Social media posts.
  • Payment tools.
  • Customer-support widgets.
  • External articles.
  • Third-party images or content.

Embedded content may behave as though you visited the third-party website directly.

Third-party providers may:

  • Collect device information.
  • Use cookies.
  • Monitor interaction with embedded content.
  • Link activity to an account you hold with them.
  • Process information according to their own privacy policies.

Our website may also contain links to websites we do not operate. We are not responsible for the privacy practices, security or content of independent third-party websites.

12. Payment Service Providers

Payments may be processed through third-party providers such as:

  • Banks.
  • Card networks.
  • UPI service providers.
  • Payment gateways.
  • Digital-wallet providers.
  • Fraud-screening services.

These providers may collect payment and identity information directly from you.

Their handling of information is governed by their own privacy notices and applicable requirements.

We may receive payment confirmation, transaction references, payment method, limited card information and fraud-risk results. We generally do not receive your complete card security credentials, UPI PIN or banking password.

13. Delivery and Logistics Partners

To deliver your order, we may share necessary information with:

  • Courier companies.
  • Delivery agents.
  • Warehousing partners.
  • Fulfilment providers.
  • Installation partners.
  • Reverse-logistics providers.

Information shared may include:

  • Recipient name.
  • Mobile number.
  • Delivery address.
  • PIN code.
  • Order reference.
  • Package information.
  • Cash on Delivery amount.
  • Delivery instructions.

Logistics partners should use this information only as necessary to complete delivery, collection, installation or return services.

14. Who We Share Personal Data With

We may share personal data with service providers that support our business, including:

  • Payment processors.
  • Banks and UPI providers.
  • Delivery and logistics companies.
  • Warehousing and fulfilment providers.
  • Website-hosting companies.
  • Cloud and database providers.
  • Email and SMS providers.
  • Customer-support platforms.
  • Analytics providers.
  • Marketing providers where permitted.
  • Fraud-prevention and security providers.
  • IT support providers.
  • Accountants, auditors and professional advisers.
  • Manufacturers and authorised service centres for warranty support.
  • Government, regulatory, law-enforcement or judicial authorities where legally required.

We share only information reasonably necessary for the relevant service or purpose.

Service providers may process personal data on our behalf or independently under their own legal obligations.

15. Password Reset Information

If you request a password reset, we may process:

  • Your email address or mobile number.
  • Account identifier.
  • IP address.
  • Reset-request time.
  • Security information.

Password-reset messages may contain a temporary verification link or code.

Do not share password-reset links, OTPs or verification codes with anyone.

16. Automated Security and Fraud Checks

We may use automated systems to detect:

  • Suspicious payments.
  • Unusual account activity.
  • Repeated failed deliveries.
  • Fraudulent orders.
  • Return abuse.
  • Spam.
  • Malicious website traffic.

These checks may use information such as IP address, device details, payment status, account history, order patterns and delivery information.

A transaction or account may be temporarily reviewed, delayed or restricted where suspicious activity is identified.

Customers may contact support to request a review of a decision affecting an order or account.

17. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy or where continued retention is required by law.

Retention periods may depend on the type of information.

Account Information

Account information may be retained while your account remains active and for a reasonable period afterwards to handle disputes, security matters or legal requirements.

Order and Transaction Records

Order, invoice, payment-status, delivery, return and refund records may be retained for the period required for:

  • Accounting.
  • Taxation.
  • Warranty assistance.
  • Fraud prevention.
  • Dispute resolution.
  • Legal compliance.

Customer-Support Records

Support communications may be retained for a reasonable period to:

  • Resolve ongoing matters.
  • Confirm instructions.
  • Improve service.
  • Prevent repeated fraud or abuse.
  • Maintain evidence of complaint handling.

Reviews and Comments

Approved reviews and comments may remain publicly visible while the related content or website remains available.

Associated moderation data may be retained for spam prevention and dispute handling.

You may request removal of eligible personal data connected with a review.

Marketing Information

Marketing contact details may be retained until you unsubscribe or withdraw the applicable consent.

We may retain limited suppression information to ensure that your unsubscribe request continues to be respected.

Security Logs

Security and technical logs may be retained for a limited period for fraud detection, troubleshooting and website protection.

When personal data is no longer required, it may be:

  • Deleted.
  • Anonymised.
  • Aggregated.
  • Securely restricted where deletion is not immediately possible.

18. Data Security

We use reasonable technical and organisational safeguards designed to protect personal data against:

  • Unauthorised access.
  • Accidental loss.
  • Misuse.
  • Alteration.
  • Unauthorised disclosure.
  • Destruction.
  • Fraudulent activity.

Measures may include:

  • Encrypted website connections.
  • Access controls.
  • Password hashing.
  • Software updates.
  • Security monitoring.
  • Backups.
  • Restricted administrative access.
  • Fraud-detection tools.
  • Staff or contractor confidentiality requirements.

No internet transmission, website or storage system can be guaranteed to be completely secure.

You are responsible for:

  • Keeping your password confidential.
  • Using a strong and unique password.
  • Logging out of shared devices.
  • Protecting OTPs and verification codes.
  • Informing us promptly about suspicious account activity.

19. Personal Data Breaches

If we become aware of a personal data breach, we will investigate the incident and take reasonable steps to:

  • Contain the breach.
  • Reduce possible harm.
  • Restore security.
  • Document the incident.
  • Notify affected individuals or relevant authorities where required by applicable law.

A notification may include information about the nature of the incident, possible consequences and steps customers can take to protect themselves.

20. International Data Processing

Some website, hosting, analytics, email, support, payment or technology providers may process information outside India.

Where personal data is processed internationally, we will take reasonable steps to use service providers and arrangements consistent with applicable legal requirements.

We may restrict or modify international processing where required by applicable law or government direction.

21. Data We Do Not Sell

IE777 Demo Retail does not sell or rent personal data to third parties for money.

We may share necessary information with service providers, payment partners, couriers and other parties as described in this Privacy Policy.

Some analytics or marketing technologies may involve data sharing for measurement or advertising purposes. Where consent is required, applicable choices will be provided.

22. Your Privacy Rights

Subject to applicable law and verification of your identity, you may request:

  • Information about personal data being processed.
  • A summary of processing activities.
  • Correction of inaccurate or misleading information.
  • Completion of incomplete information.
  • Updating of outdated information.
  • Erasure of eligible personal data.
  • Withdrawal of consent.
  • Removal of eligible reviews or uploaded content.
  • Closure of your customer account.
  • Grievance redressal.
  • Information about relevant data recipients where applicable.
  • Nomination of another individual to exercise eligible rights in the event of death or incapacity, where supported by applicable law.

Certain information may not be deleted immediately where retention is necessary for:

  • Completing an existing order.
  • Issuing a refund.
  • Accounting or tax obligations.
  • Fraud prevention.
  • Security investigations.
  • Warranty records.
  • Legal claims.
  • Regulatory compliance.

23. How to Exercise Your Rights

To submit a privacy request, contact:

Privacy Email: [email protected]
Phone: +91 11 4000 0000

Include:

  • Your full name.
  • Registered email address or mobile number.
  • Order or account reference where applicable.
  • A clear description of your request.

We may request reasonable information to verify your identity and protect your account.

Do not send passwords, OTPs, UPI PINs, card PINs or unnecessary identity documents.

We will review valid requests and respond within a reasonable period, subject to applicable law.

24. Withdrawal of Consent

Where personal data is processed based on your consent, you may withdraw consent by:

  • Changing account preferences.
  • Using the unsubscribe option in a marketing message.
  • Adjusting cookie settings.
  • Contacting our privacy team.

Withdrawal should be as accessible as the method used to give consent.

Withdrawal will not affect processing lawfully completed before consent was withdrawn.

Some services may no longer be available if the required information cannot be processed. For example, we cannot deliver an order without a delivery name, address and contact number.

25. Account Correction and Deletion

You may be able to update certain account information directly through your customer account.

You may also contact us to request:

  • Correction of account information.
  • Removal of saved addresses.
  • Updating of your mobile number or email address.
  • Closure of your account.
  • Erasure of eligible account data.

Deleting an account may not immediately erase information that must be retained for completed orders, refunds, accounting, fraud prevention or legal purposes.

26. Marketing Preferences

You may stop promotional messages by:

  • Clicking the unsubscribe link in an email.
  • Replying or using the opt-out instruction in an eligible message.
  • Updating account communication preferences.
  • Contacting customer support or the privacy team.

After opting out, you may still receive essential communications relating to:

  • Existing orders.
  • Payments.
  • Deliveries.
  • Returns.
  • Refunds.
  • Account security.
  • Policy changes.
  • Customer-support requests.

27. Children’s Privacy

Our online purchasing services are intended for adults aged 18 years or older.

We do not knowingly create customer accounts for children or intentionally collect personal data directly from children without appropriate involvement and verifiable consent from a parent or lawful guardian where required.

If you believe that a child has provided personal data without appropriate permission, contact:

[email protected]

We will review the matter and take reasonable action.

28. Public Information

Information included in public reviews, comments or uploaded review media may be visible to anyone who visits the website.

Do not publicly post:

  • Mobile numbers.
  • Home addresses.
  • Payment information.
  • OTPs.
  • Identity documents.
  • Passwords.
  • Bank information.
  • Private information about another person.

We may edit, reject or remove content that exposes sensitive information, contains spam or violates our policies.

29. Business Transfers

If our business is reorganised, merged, sold or transferred, personal data may be transferred as part of the relevant transaction.

Any recipient will be expected to handle personal data consistently with applicable law and the privacy commitments applicable at the time of transfer.

30. Legal Disclosure

We may disclose personal data where reasonably necessary to:

  • Comply with applicable law.
  • Respond to a lawful government request.
  • Comply with a court order.
  • Investigate fraud or cyber incidents.
  • Protect the safety of customers or the public.
  • Enforce our terms and policies.
  • Establish or defend legal claims.
  • Protect our rights, property or services.

31. Grievance Redressal

For unresolved privacy complaints or concerns, contact our Privacy and Grievance Officer.

Name: Rohan Mehta
Designation: Privacy and Grievance Officer
Company: IE777 Demo Retail
Email: [email protected]
Phone: +91 11 4000 0001
Address: Office 305, Sample Trade Centre, 24 Example Road, Connaught Place, New Delhi, Delhi 110001, India

Please include:

  • Your name.
  • Contact information.
  • A description of the complaint.
  • Relevant account or order details.
  • Any previous communication with customer support.

We will acknowledge and review privacy grievances within the period required under applicable law.

Where available under applicable law, you may also have the right to approach the appropriate Indian data-protection or consumer authority after using our grievance-redressal process.

32. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Website functions.
  • Products and services.
  • Payment methods.
  • Delivery arrangements.
  • Technology providers.
  • Security practices.
  • Legal or regulatory requirements.

The revised policy will be published on this page with an updated effective date.

Where a significant change affects consent-based processing, we may provide an additional notice or request fresh consent where required.

33. Contact Us

For questions about this Privacy Policy or how personal data is handled, contact:

IE777 Demo Retail
Office 305, Sample Trade Centre
24 Example Road, Connaught Place
New Delhi, Delhi 110001
India

Privacy Email: [email protected]
Customer Support Email: [email protected]
Grievance Email: [email protected]
Phone: +91 11 4000 0000
Grievance Phone: +91 11 4000 0001
Support Hours: Monday to Saturday, 9:00 AM to 6:00 PM IST